First of all, let’s define what social media ROI is. Like anything that refers to a Return on Investment, it’s the value of your social media activities divided by the investment made.
The formula to calculate ROI for social media is:
(return – investment made) / investment made X 100 = social media ROI
If your ROI value is more than 0 percent, you’re making money from your social media campaigns. Anything below that means you are losing money.
